"People don't remember your character anymore, they remember your steam name." sums it up very nicely.
There's no incentive to RP'ing. In another community I was a part of that was semi-serious has way more roleplaying than this which is branded as "serious" when in reality its simply a polished DarkRP. Roleplaying was rewarded with RPP's (roleplay points) which grants people access to exclusive items which can further benefit their roleplay. I feel that we should come up with a similar reward system to this to encourage roleplay.